New research shows Coke has led efforts by US junk food companies to shape China's obesity policy - CNBC CNBC - Thu 10 Jan 23:42 GMT
Coca-Cola has led efforts by American junk food companies, including PepsiCo, Nestle and McDonald's, to quietly shape China's nutrition policy to favor exercise over healthier eating in curbing the nation's obesity problem, new research shows.
Coca-Cola has spearheaded an effort by American junk food companies, including PepsiCo, Nestle and McDonald's, to quietly shape China's nutrition policy through a non-profit group called the International Life Sciences Institute, according to new research.
"Through a complex web of institutional, financial, and personal links, Coke has been able to influence China's health policies," Harvard Professor Susan Greenhalgh said in a report published Wednesday in the BMJ and Journal of Public Health Policy.
"The company has cleverly manoeuvered itself into a position of behind-the-scenes power that ensures that government policy to fight the growing obesity epidemic does not undermine its interests."
While the U.S. and much of Europe has been emphasizing healthier eating by cutting back on soda and unhealthy snacks to fight the global obesity epidemic, multinational junk food companies have targeted rapidly developing countries like China to prop up sales.